Writer. Strategist.
Brand Builder.


I help passionate entrepreneurs build an authentic brand and grow their business with content marketing.


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“Pretty websites don’t sell things.
Words sell things.”
- DONALD MILLER

Whether you’re a technical genius, seasoned guru or leading visionary in your industry, words may not be your strongest suit.

Perhaps your elevator pitch doesn’t electrify, or you struggle to keep up with your blog and social media presence.

With the right strategy and writer by your side, you can do more of what you do best while your brand continues to grow.

BRAND STRATEGY

Create a strategy to stand out to your audience and stay on track to your vision.

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CONTENT STRATEGY

Create content that earns the trust and attention of your ideal customers.

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WRITING AND IDEATION

From creative concepts to sales-driven copy and long-form content writing, I can work directly with you to bring your strategy to life.

Testimonials.

"As a business owner, copywriting wasn’t one of my strengths. In fact, it caused huge amounts of procrastination for me. Then I met Jen. She is like no one I have ever worked with before: honest, kind, extremely professional, and eager for knowledge. I can trust Jen to do my most important work and I cannot recommend her highly enough."

BRANT GARVEY - DIRECTOR AT NO XCUSES GROUP

"Jen is a superstar copywriter, always fast to respond and constantly delivers excellent work. Would not hesitate to recommend!"

JAY HOLLYWOOD - DIRECTOR AT HUMAAN

"It’s been a pleasure to work with Jen Metcalfe. Her strategic thinking, creativity, great listening skills and brand experience made her the perfect partner for my business to work with. Jen not only delivered on time and budget, but she really understood the brief and went above and beyond to deliver."

SAM REES - CEO at SR Consulting

Hi! I’m Jen.

I’m a writer and strategist based in Perth, WA.

One of my favourite things about my job is hearing people’s stories.

I love helping my clients unearth that special idea, talent or thing they have so that they can share it with the world.

Whether you’re just starting up or seeking a change in direction, I can help you define your brand and create content that clicks with your target audience.

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